Overland Expo SoCal 2026 Recap

Overland Expo SoCal 2026 Recap

Overland Expo SoCal 2026, held March 14–15 at the OC Fair & Event Center in Costa Mesa, brought together thousands of off-road and overlanding enthusiasts for one of the largest adventure travel events in the country. 

aFe POWER showed up strong, connecting directly with the overland community through hands-on product displays, expert advice, and live demonstrations. Attendees had the opportunity to explore aFe’s full lineup of performance upgrades—from cold air intakes and high-flow filters to exhaust systems and off-road components—designed to enhance both on- and off-road capability. The booth stayed active all weekend with enthusiasts looking to improve reliability, airflow, and overall vehicle performance for their builds.

Beyond the booth, the event delivered a high-energy environment filled with training sessions, gear showcases, and community-driven experiences like raffles, networking events, and happy hour meetups. It created the perfect space for aFe POWER to engage with customers, builders, and industry partners while reinforcing its presence in the overland segment.

Overall, Overland Expo SoCal 2026 was a strong showing for aFe POWER—driving brand visibility, customer interaction, and continued momentum in the off-road and adventure market.